Case Study: National Military Family Association achieves rapid, cost-effective mobile delivery of tailored resources for military families with Appcelerator

National Military Family Association - Customer Case Study

The National Military Family Association, a nonprofit based in Alexandria, VA, needed a low-cost way to deliver tailored information quickly to families who move or face frequent transitions. Their challenge was reaching the largest possible number of members with personalized, up-to-date resources pulled from thousands of sources—making it easy for on-the-go military spouses to find what they need without wading through cluttered websites.

Clearly Innovative built MyMilitaryLife on Appcelerator’s Titanium with an Appcelerator Cloud Services back end, giving a single JavaScript codebase, a cloud CMS, push notifications and checklist-driven “life paths” that personalize content from 3,400+ sites. The app reduced IT overhead, extended outreach and streamlined service delivery; post-launch it showed substantial adoption (reported 200,000 registered users and nearly 2,200 downloads), delivered time and cost savings, and set the stage for additional life paths and community features.

National Military Family Association

Michelle Joyner

Communications Director, The National Military Family Association