Case Study: Sevita reduces CPA and increases applications with Appcast

Sevita cuts CPA from $28 to $12 with Appcast

Sevita, a national leader in providing specialized community care, faced recruitment challenges including a limited job board presence, insufficient application volume, and performance gaps in key states. To expand its reach and meet growing hiring demands for its 45,000-strong workforce, Sevita partnered with vendor Appcast to implement a strategic recruitment marketing plan.

Appcast's solution utilized programmatic job advertising and paid social media campaigns to automatically promote jobs and boost brand awareness. This partnership reduced Sevita's average cost per application from $28 to approximately $12, increased monthly application volume by nearly 200%, and successfully diversified applicant sources.

Sevita