Case Study: National Health Care Associates improves hiring outcomes with Appcast

National Health Care Associates cuts cost-per-hire up to 88% below benchmark with Appcast

National Health Care Associates, a provider of short-term rehabilitation and long-term care, faced challenges attracting qualified nursing staff in competitive and rural markets. Their recruitment was hindered by a limited media mix and a lack of actionable data. They partnered with Appcast to improve exposure and diversify their candidate sources.

Appcast implemented a programmatic recruitment strategy, including their Xtend remarketing solution, to automatically distribute jobs and engage candidates. This approach delivered a cost-per-hire up to 88% below the healthcare benchmark and resulted in 46 critical hires within eight months. Appcast's solutions provided National with the real-time insights and strategic support needed for efficient hiring.

National Health Care Associates