Case Study: MANTECH expands employer brand and improves hiring outcomes with Appcast

ManTech drives over 60% of external hires through Appcast

ManTech, a technology solutions company supporting U.S. government missions, partnered with Appcast to strengthen its employer brand and improve recruitment of highly specialized, security-cleared talent. Their challenges included limited analytics visibility, a need for creative support, and the complexity of efficiently allocating budget across recruitment channels to reach small, qualified candidate pools.

Appcast implemented a full-funnel strategy including a redesigned career site, the Appcast Xtend remarketing tool for candidate engagement, and Appcast Search Ads for high-intent talent. This solution helped generate over 60% of ManTech's external hires from their career site and talent communities in 2025, while also building a strong pipeline of cleared software developer applications. Appcast provided centralized media management, simplifying vendor relationships and delivering measurable hiring outcomes.

ManTech

Dan Piontkowski

Director of Talent Acquisition, MANTECH