Case Study: Elderwood achieves a 179% increase in qualified candidates with Appcast Premium programmatic recruitment

How Appcast’s Managed Service Programmatic Recruitment Solution Helps Optimize Elderwood’s High-Volume Hiring Needs

Elderwood is a leading senior care provider in the Northeast operating 30+ facilities that require a constant stream of nurses, care aides, and other frontline healthcare staff. These roles are hard to fill—turnover is high and the nursing shortage intensified during COVID‑19—so Elderwood’s talent team struggled to find reliable pipelines and briefly tested other recruiting solutions after an initial grant-supported pilot with Appcast.

Elderwood returned to Appcast’s managed programmatic recruitment (Appcast Premium), which provided strategic ad optimization, enhanced reporting, keyword tuning, prioritized spend, and regular check‑ins. That partnership produced a 179% increase in qualified applicants, improved hiring ROI, reduced turnover, and delivered consistent, responsive support to meet changing hiring needs.

Elderwood

Erin Przybysz

Talent Acquisition Operations Manager