Case Study: Platinum Supplemental Insurance achieves 35% increase in hiring volume and 25% lower cost-per-hire with Appcast Premium (Appcast)

Appcast Premium Delivers 35% Increase in Hiring Volume for Platinum Supplemental Insurance

Platinum Supplemental Insurance, which provides benefit-rich supplemental policies to rural customers in the American Midwest, needed to continuously recruit entry-level sales staff across hard-to-reach rural regions and struggled with managing multiple job advertising vendors. Reaching qualified candidates in new territories while keeping hiring costs low was an ongoing challenge.

By upgrading to Appcast Premium and consolidating job advertising into a single, expert-managed platform, Platinum gained unified performance data, fewer vendor relationships, and faster campaign adjustments. Within months Appcast delivered a 35% increase in hires sourced from the platform, nearly 80% of Q1 hires (203 of 264), the highest conversion rates versus other sources, and confirmed time and cost efficiencies (building on a prior 25% reduction in cost per hire).

Platinum Supplemental Insurance

Matt Mackenzie

Internet Marketing Specialist