Case Study: Hartford HealthCare achieves 4x increase in nurse hires and 31% lower cost-per-hire with Appcast

Appcast Helps Hartford HealthCare Achieve 4x Increase in Hires for Nurse Positions

Hartford HealthCare, Connecticut’s largest healthcare network with 30,000 employees across 400+ locations, faced growing difficulty filling high-skilled nursing roles in a tight post‑pandemic labor market with fewer qualified, active job seekers. The organization needed clearer visibility into recruitment ad spend and a unified, data-driven approach across recruiting teams to improve candidate quality for hard‑to‑fill nurse positions.

Partnering with Appcast, HHC used programmatic job distribution and enhanced ATS integration to broaden reach to thousands of new sites and access full‑funnel metrics (like CPQ and CPH) for smarter buying decisions. Within months this drove a 2x increase in qualified candidates, a 4x increase in hires for nursing roles, and a 31% reduction in cost‑per‑hire.

Hartford HealthCare

Matthew Fraser

Talent Administrator