Case Study: Giant Eagle achieves 8x more qualified warehouse candidates and 20% lower cost-per-hire with Appcast

Appcast Helps Giant Eagle Recruit 8x More Qualified Candidates to Fill Warehouse Positions

Giant Eagle, a family-owned supermarket chain with 400+ locations and more than 32,000 employees, needed a steady pipeline of qualified applicants for hard-to-fill warehouse roles but lacked conversion data to optimize recruitment spend. Low qualified candidate volume and no visibility into applies, cost-per-apply, or cost-per-hire made it difficult to adjust strategy in an increasingly competitive labor market.

By partnering with Appcast and using an enhanced ATS connection, Giant Eagle gained full-funnel metrics, real-time reporting, title expansion, and programmatic bidding guidance to reallocate budget and refine targeting. The results: an 8x increase in qualified warehouse applicants, a multi-fold rise in hires, a 20% reduction in cost-per-hire, and clearer ROI reporting that enabled ongoing optimization.

Giant Eagle

Ashten Farah

Senior Recruitment Marketing Specialist