Case Study: AccentCare achieves lowest cost-per-hire benchmark and higher-quality applicants with Appcast

Appcast Helps AccentCare Unlock the Key to Hiring Quality Talent at the Organization’s Lowest Cost-Per-Hire Benchmark

AccentCare, a national leader in post-acute home healthcare serving 80,000 patients annually and supporting over 19,000 clinicians across 140 offices, needed a reliable, cost-effective way to fill hard-to-staff clinical roles. With a crowded vendor market and uncertain ROI, Talent Acquisition sought a low‑risk solution that would improve candidate quality while reducing recruitment spend.

After a quick ATS integration, Appcast’s pay‑per‑applicant, targeted campaigns delivered 1,000+ applicants during the pilot, raised AccentCare’s average application rate to 7.9%, and produced hires that set the organization’s lowest cost‑per‑hire benchmark—outperforming traditional sites like Indeed and Glassdoor. Appcast’s campaign management and analytics let AccentCare prioritize tough roles by location and optimize spend, consistently driving higher‑quality candidates.

AccentCare

Steve Alexander

Talent Acquisition Operations Manager