Case Study: AmeriPro Roofing achieves doubled applicant volume and an $11.50 cost-per-applicant with Appcast

AmeriPro reaches Millions of Candidates with Creative, Programmatic Recruiting Approach

AmeriPro, a market leader in exterior home repair and storm restoration serving over 100,000 customers since 2000, faced rapid growth pains while hiring sales teams for 20 offices across 13 states. Director of Marketing and Recruiting Nick Rosynek was locked into costly contracts with traditional job sites that couldn’t deliver the applicant volume needed to support expansion and left him spending time manually posting roles.

Partnering with Appcast’s programmatic recruiting platform gave AmeriPro a single solution to cast a wide net across 10,000+ sites, integrate with their Newton ATS, and turn campaigns on or off to match hiring demand. The result: applicant volume doubled, average cost-per-applicant dropped to $11.50, manual posting was eliminated, and the steady candidate pipeline helped fuel 300% growth and the opening of new locations nationwide.

AmeriPro Roofing

Nick Rosynek

Chief Communications Officer