Case Study: American Dream Home Improvement doubles applicant volume and reduces cost-per-applicant to $11.50 with Appcast

American Dream Home Improvement Reaches Millions of Candidates with Creative, Programmatic Approach

AmeriPro, a market leader in exterior home repair and storm restoration, needed to rapidly staff sales roles across 20 offices in 13 states while managing fast company growth. Director of Marketing and Recruiting Nick Rosynek struggled with time‑intensive manual posting and costly contracts that didn’t deliver sufficient applicant volume for high‑turnover positions.

Using Appcast’s programmatic recruiting—which distributes jobs across a 10,000+ site network, applies rule‑based targeting, and integrates with their Newton ATS—AmeriPro gained a steady, flexible pipeline of candidates they can turn on or off as needed. The program cut manual effort, doubled applicant volume, achieved an average cost‑per‑applicant of $11.50, supported 300% company growth, and helped AmeriPro scale and open new locations nationwide.

American Dream Home Improvement

Nick Rosynek

Director of Marketing and Recruiting