Case Study: Adia achieves 78% worker growth and rapid nationwide expansion in under 2 months with Appcast

Adia Scales Operations Nationwide in Less Than 2 Months by Growing Worker Registrations by 78% with Appcast’s Software

Adia, an on-demand recruiting platform that connects employers with hourly workers, faced a sudden surge in demand during COVID-19 for supply chain, transportation, and logistics roles. The company needed a fast, scalable job advertising solution to rapidly acquire candidates and expand into key U.S. markets.

Using Appcast’s programmatic job advertising software, Adia launched market-specific campaigns and integrated automated Craigslist postings, consolidating sources and reporting on one platform. The approach delivered a 78% increase in workers — growing from 84,000 to 146,000 in less than two months — improved Craigslist ROI, and enabled rapid nationwide expansion and faster fulfillment of open roles.

Adia

Kaylan Millis

Head of Marketing