Case Study: Town Market boosts weekend sales with AppCard

Town Market boosts weekend sales 20% with AppCard

Town Market, a local independent grocer in Pine Level, North Carolina, faced the challenge of competing without a modern loyalty and rewards program. They needed to increase sales and provide savings for their community, especially during the COVID-19 pandemic, but wanted a solution that was easy for shoppers and didn't require a physical card. They turned to vendor AppCard for its platform and in-lane terminal (NTR) to fill this gap.

AppCard implemented its rewards program, which was supported by a dedicated Customer Success Manager. A key part of their solution was the "Free Item Friday" promotion run in partnership with their wholesaler, MDI. This promotion led to a 300% increase in sales for the featured items and boosted Town Market's overall average weekend sales by more than 20%, significantly strengthening their Fridays. AppCard's solution successfully increased customer loyalty and sales.

Town Market