Case Study: Pay-Less Supermarkets boosts coupon redemptions and shopper loyalty with AppCard

Pay-Less Supermarkets boosts coupon redemption 80% with AppCard

Pay-Less Supermarkets, a locally-owned supermarket chain on Guam, faced a perfect storm of challenges including rising costs from inflation, new local competition, and low shopper coupon usage. To increase customer loyalty and coupon redemption rates, they partnered with the vendor AppCard to implement its digital loyalty and coupon platform.

AppCard's solution provided a digital coupon library with offers curated to Pay-Less's specific inventory, making savings more accessible and convenient for shoppers. A key collaboration with their wholesaler, UNFI, on targeted promotions led to significant results, including an 80% increase in coupon usage. One two-day UNFI promotion alone generated over 5,500 redemptions, saving shoppers nearly $4,000 and greatly enhancing loyalty.

Pay-Less Supermarkets