Case Study: Mint Julep achieves a 29.65% increase in items per transaction with AppCard

Mint Julep - Customer Case Study

Mint Julep, a single-location Lilly Pulitzer signature store in Atlanta, wanted a modern loyalty solution to better understand shopper behavior, reward VIPs, and stand out from other sales channels. The retailer turned to AppCard, integrated with its Retail Pro point of sale, to gain customer insights without disrupting store operations.

AppCard implemented the “Mint Julep Loyalty Club,” a cash-back loyalty program with real-time earn and redeem at the POS plus cloud-based reporting and segmented marketing tools. The results included a 34.66% higher spend per member than non-members and a 29.65% increase in items per transaction, while also boosting repeat visits and enabling more personalized campaigns.

Mint Julep

Elizabeth

Owner