Case Study: Metcalfe’s Market boosts customer loyalty and coupon redemptions with AppCard

Metcalfe’s Market boosts loyalty and coupon redemptions with AppCard in 3 years

Metcalfe's Market, a fourth-generation family-owned grocer in Wisconsin, faced the challenge of adapting to the digital age. They needed a modern loyalty solution to increase shopper loyalty, compete with larger chains, and provide digital coupons. They partnered with AppCard to implement a cardless loyalty program and digital coupon platform to better understand their shoppers and offer targeted promotions.

AppCard provided a seamless solution that integrated points, coupons, and rewards into one platform. Shoppers could access savings via Metcalfe's website, the AppCard mobile app, or directly at the in-store checkout terminal. The implementation by AppCard led to an incredible increase in customer loyalty and coupon redemptions, with 57% of coupons being redeemed at the point of sale. This provided unmatched access to savings and strengthened Metcalfe's value proposition to its customers.

Metcalfe’s Market