Case Study: Metcalfe’s Market boosts customer loyalty and coupon redemptions with AppCard

Metcalfe’s Market boosts loyalty and coupon redemptions with AppCard in 3 years

Metcalfe's Market, a fourth-generation family-owned grocer in Wisconsin, faced the challenge of adapting to the digital age. They needed a modern loyalty solution to increase shopper loyalty, compete with larger chains, and provide digital coupons. They partnered with AppCard to implement a cardless loyalty program and digital coupon platform to better understand their shoppers and offer targeted promotions.

AppCard provided a seamless solution that integrated points, coupons, and rewards into one platform. Shoppers could access savings via Metcalfe's website, the AppCard mobile app, or directly at the in-store checkout terminal. The implementation by AppCard led to an incredible increase in customer loyalty and coupon redemptions, with 57% of coupons being redeemed at the point of sale. This provided unmatched access to savings and strengthened Metcalfe's value proposition to its customers.

Metcalfe’s Market

Kevin Metcalfe

Director of Operations and 4th Generation Co-Owner