Case Study: Market Basket boosts digital loyalty engagement with AppCard

Market Basket saves 66% of print budget with AppCard

Market Basket, a grocery chain with 28 locations in Texas and Louisiana, faced challenges adapting to the digital retail landscape, including reductions in SNAP benefits and the need to migrate from its existing loyalty solution. Partnering with AppCard, Market Basket utilized its customer loyalty and engagement platform to facilitate a crucial shift from print to digital marketing.

AppCard's solution, which included in-lane touchscreen terminals (NTR), simplified the digital transition and significantly increased customer enrollment and coupon engagement. The implementation resulted in more than 100,000 new shoppers enrolled in the first year, with 48% of all coupons being clipped at the terminal. This shift also allowed Market Basket to save 66% of its previous print budget.

Market Basket