Case Study: Hays Supermarkets boosts shopper loyalty and basket size with AppCard

Hays Supermarkets re-engages 1,297 shoppers with AppCard

Hays Supermarkets, a family-owned grocer with 15 stores in Arkansas and Missouri, faced the challenge of competing with larger big-box stores and shifting shopper perceptions about pricing. To increase customer loyalty and engagement in a digital landscape, they partnered with vendor AppCard to implement its rewards platform and in-lane touchscreen terminals.

AppCard's solution provided a seamless rewards program featuring quarterly free item promotions to incentivize purchases and increase basket sizes. Critically, AppCard's analytics and customer success support enabled Hays to make data-driven decisions, track promotion effectiveness, and re-engage lost shoppers. This resulted in a significant increase in coupon redemption and shopper engagement. One targeted email campaign successfully brought back 1,297 previously lost customers, with their average spend being nearly 200% more than the promotion required. AppCard helped Hays build a consistent, data-informed program that increased sales and customer visits.

Hays Supermarkets