Case Study: Davidus Cigars increases average ticket size with AppCard

Davidus Cigars - Customer Case Study

Davidus Cigars, an 11-store cigar retailer, needed to migrate 40,000 customers from an outdated POS-based loyalty program to a modern, real-time system that could provide personalized marketing and work across all their locations. Their challenge was to increase customer loyalty and improve the overall customer experience by leveraging their existing retail data more effectively. They turned to their Retail Pro partner and the vendor AppCard for a solution.

AppCard provided a fully integrated, cloud-based loyalty system that utilized Davidus's Retail Pro data for personalized communications and real-time reward tracking across all stores. The implementation was smooth, with thousands of customers successfully migrated. The results were significant, with AppCard users showing a 16.62% higher average ticket size and a 19.71% increase in products sold per transaction. The program also achieved a 70% loyalty member participation rate across all transactions, driving top-line revenue growth for Davidus Cigars.

Davidus Cigars

Tom Canon

Marketing and Events Manager