Case Study: Dash’s Market boosts loyalty and shopper spend with AppCard

Dash’s Market boosts loyalty spend 40% with AppCard

Dash’s Market, a family-run group of supermarkets, faced a challenge competing with larger chains due to its reliance on a weekly ad. To boost competitiveness, it aimed to launch its first loyalty program to enhance shopper engagement, increase retention, and learn more about spending patterns. They partnered with AppCard to implement a new loyalty solution.

AppCard provided a simple enrollment process and installed in-lane terminals at point-of-sale registers. The solution integrated with other platforms for digital coupons and online shopping. As a result, Dash’s Market enrolled over 50,000 shoppers. Loyalty members spend over 40% more than non-members and shop more frequently, with recent campaigns showing a 21% increase in basket sizes.

Dash’s Market