Case Study: Chester’s Markets boosts shopper loyalty with AppCard

Chester’s Markets increases basket size by 3 items with AppCard

Chester's Markets, a community grocer in rural Oregon, wanted to implement an ecommerce and loyalty platform to avoid falling behind technologically and retain customers amidst growing competition. Their key challenge was finding a simple solution suitable for their customer base, which includes a large retirement community. They chose AppCard's loyalty program, prioritizing its straightforward, customer-facing in-lane terminal.

AppCard's solution centered on its in-lane terminal, which clearly shows savings at checkout, making the program easy to use and explain. This simplicity led to high enrollment and customer satisfaction. The results were significant: AppCard members spent an average of $14 more per transaction and added three more items to their baskets compared to non-members. By using AppCard's platform, Chester's Markets successfully incentivized shoppers to stay local and loyal.

Chester’s Markets