Case Study: Giant Eagle achieves 100% ROI in under two months and reduces data management time by 85% with AppBuddy (GridBuddy)

Venerable Grocery Store Chain Uses Gridbuddy to Reduce Data Management Time By 85% to Improve Online and In-Store Customer Experiences

Giant Eagle, an 80‑year‑old grocery chain, struggled with rising volumes of customer data in Salesforce—order line items, delivery details and gift card records stored as custom objects that had to be updated individually. Contact center and logistics staff (many accustomed to Excel) spent excessive time on case updates—about three hours per worker to update ten cases—slowing resolutions and risking customer experience.

Giant Eagle deployed GridBuddy by AppBuddy, a no‑code, spreadsheet‑like grid that lets users launch editable views from a Case and perform mass edits and updates in one operation. The change cut gift card data entry time by 85% (from three hours to ~30 minutes), sped order/line‑item management by up to 60%, improved agent adoption and throughput, and delivered 100% ROI in under two months.

Giant Eagle

Michael Speer

Programmer/Analyst, Giant Eagle