Case Study: NetApp achieves unified, accurate sales data and over 70,000 hours saved with AppBuddy's GridBuddy

Data Storage Pioneer Uses Gridbuddy to Enhance Sales Data Hygiene, Increase Sales Opportunities, and Improve Customer Satisfaction

NetApp, a global data storage pioneer, faced fractured Salesforce experiences across thousands of records and 3,500+ salespeople. Fragmented workflows and time-consuming manual updates left account data stale, weakened forecasting, and caused missed sales and customer-survey opportunities.

NetApp deployed AppBuddy’s GridBuddy to unify the user experience, enabling inline, multi-record editing and a closed-loop survey workflow accessible from any device. The change standardized processes, saved over 70,000 hours annually, eliminated about $250K in custom development, drove an 8x lift in valid survey contacts and a six-fold increase in completed customer satisfaction surveys, and improved forecasting accuracy and customer outcomes.

NetApp

Steven Cox

Sr. Engineering Mgr., NetApp