Case Study: Adobe achieves unified account planning and real-time sales insights with AppBuddy’s GridBuddy

Creative software pioneer uses GridBuddy to gain important sales insights and streamline account planning strategies.

Adobe, the leading creative software company, needed to shift to a more strategic, value-selling approach but found account-planning data scattered across in-house systems, spreadsheets, presentations, and SharePoint. That fragmentation led to incomplete information, version-control headaches, and time-consuming copy‑and‑paste work that hindered collaboration and timely decision-making.

Adobe implemented GridBuddy (AppBuddy) to standardize account planning inside Salesforce with editable, spreadsheet-like grids and multi-record editing accessible on any device. The change consolidated data into a single source of truth, eliminated silos and redundant systems, sped up account updates and collaboration, and delivered clearer insights and standardized workflows that improved sales agility, productivity, and value-based selling.

Adobe

Marc Madenwald

Director of Sales Process & Productivity, Adobe