Case Study: SUGAR Cosmetics achieves 69% higher conversion with Appbrew

SUGAR Cosmetics boosts conversion 69% with Appbrew

SUGAR Cosmetics, a leading beauty brand in India, faced a challenge as it scaled. Its existing mobile app infrastructure could not support the complex merchandising, promotional campaigns, and content-driven discovery that were effective on its web platform. The brand partnered with Appbrew to rebuild its mobile commerce experience.

Appbrew developed a new native app designed around the beauty shopper's journey, integrating shoppable videos, structured category discovery, seamless offers, and bundled product experiences. The solution delivered by Appbrew resulted in a significant performance boost, including a 69% higher conversion rate and a 33% higher average order value. The app now drives 36% of the brand's total direct-to-consumer revenue, establishing mobile as a major growth channel.

SUGAR Cosmetics