Case Study: Sudathi Achieves 3.5x Higher Conversion and 15% Higher AOV with Appbrew

Sudathi - Customer Case Study

Sudathi, a direct-to-consumer fashion brand specializing in affordable ethnic wear, faced the challenge of a transactional and uninspiring mobile web experience that hindered deeper customer engagement and retention. They partnered with Appbrew to build a high-performance mobile app that could better reflect their brand identity and create a more immersive shopping journey.

Appbrew developed a custom mobile app for Sudathi featuring visual storytelling with integrated videos, custom campaign landing pages for themes like Saree Saturdays, and intelligent upsell prompts. This solution drove significant results, including a 3.5x increase in conversion rate, a 15% higher average order value, and a 7x increase in customer lifetime value. The app, now contributing 50% of direct revenue, propelled Sudathi into the top 20 shopping apps on iOS in India, making Appbrew's implementation a key driver of the brand's growth.

Sudathi

Viren Lathiya

Co-Founder