Case Study: Salty boosts mobile conversions with Appbrew

Salty Scales Jewelry Shopping with Appbrew’s High Performance Mobile App

Salty, a jewelry brand for young people in India, faced the challenge of building a scalable mobile app to boost conversions and customer retention without relying on an external tech team. They partnered with Appbrew to create a high-performance mobile app that could handle their unique requirements like product personalization and gift box customization.

Appbrew implemented a solution featuring a lightning-fast checkout, a custom jewelry personalizer, and a tailored user experience with features like "Shop by Mood." This led to significant results for Salty, including a 3.5x increase in conversion rate, a 15% higher average order value, and the app now contributing 30% of their total direct-to-consumer sales.

Salty

Kanishka Garg

Co-Founder