Case Study: Kiyoko Beauty drives 60% higher app conversion with Appbrew

Kiyoko Beauty boosts app conversion 60% with Appbrew

Kiyoko Beauty, a beauty retailer curating a multi-brand platform, faced the challenge of translating its new brand identity and complex product catalog into a high-converting mobile experience without the friction of a typical e-commerce app. They partnered with Appbrew to build a discovery-first mobile application that would feel intuitive for customers browsing across dozens of brands.

Appbrew delivered a custom mobile app featuring an exploration-focused homepage, a dedicated brand directory, and personalized recommendations via Rebuy integration. The solution included tailored features for international customers, like a dynamic multi-currency shipping progress bar. The results were significant: the app converts 60% higher than the website with a 7% higher average order value, and it now drives 21% of Kiyoko Beauty's total direct-to-consumer revenue.

Kiyoko Beauty