Case Study: Hyphen drives higher conversion and retention with Appbrew

Hyphen boosts conversion 2.5x with Appbrew

Hyphen, a digital-first skincare brand, faced challenges in scaling its mobile commerce experience to support high-traffic events, improve customer retention, and deliver personalized product discovery. Their existing app infrastructure lacked the flexibility for sophisticated promotions and deeper integrations with their growth stack. To overcome these limitations, Hyphen partnered with vendor Appbrew for a new mobile commerce platform.

Appbrew implemented a comprehensive solution featuring a personalized Regime Builder, automated discount logic, an integrated loyalty program, and trust-building product pages. The results were significant, with the app achieving a 2.5x higher conversion rate and a 10.2% higher average order value compared to the web channel. The app now contributes 32% of Hyphen's total direct-to-consumer revenue, establishing it as a primary growth and retention channel.

Hyphen