Case Study: Mixology achieves 2x higher conversion rates and omnichannel growth with Appbrew

How Mixology Turned Offline Strength into Omnichannel Growth with Appbrew

Mixology, a boutique fashion retailer with a strong offline presence, faced challenges with low mobile conversions, fragmented loyalty programs, and a lack of personalization. They partnered with the vendor Appbrew to build a mobile app that could merge their trusted in-store experience with online convenience.

Appbrew implemented a performance-driven mobile app for Mixology featuring shoppable videos, discovery-led shopping, unified loyalty integration, and location-based push campaigns. The results were significant, including 2x higher conversion rates, 50% higher order values, and 3x stronger engagement, with the app driving 15% of total revenue shortly after launch. Appbrew successfully transformed the retailer into an omnichannel leader.

Mixology

Eugenia Curbelo

E-Commerce Manager