Case Study: Dermaclara boosts app engagement and sales with Appbrew

How Dermaclara Personalised Every Customer Experience with Appbrew’s AI-Powered Concierge

Dermaclara, a US-based science-led skincare brand, faced the challenge of having a mobile app that functioned only as a basic checkout tool. They partnered with vendor Appbrew to transform it into a high-performance, AI-powered channel for sales and support to improve customer experience and drive growth.

Appbrew implemented its AI Concierge, named Clara, which provided personalized product recommendations and real-time customer support. This solution led to a 5.5x increase in user engagement and boosted the app’s conversion rate to 8.3%. Furthermore, Appbrew's platform delivered a 3.5x increase in monthly sales revenue, turning the app into a powerful, always-on digital consultant for the brand.

Dermaclara

Paul Brandlin

Chief Marketing Officer