Case Study: FREAKINS achieves 2.5x conversion rates and 40% DTC sales contribution with Appbrew

How Appbrew Helped FREAKINS Drive Over 3x Conversions with Hyper-Personalization

FREAKINS, a fast-growing Gen-Z fashion brand, faced challenges with low conversions, engagement, and customer retention. To overcome these hurdles, the company partnered with vendor Appbrew for a solution involving a hyper-personalized mobile app.

Appbrew developed a mobile app that unified web and app data to enable hyper-personalization. The solution included features like image search and personalized recommendations, which drove a 2.5x increase in conversion rates and a 15% growth in average order value. The app, implemented by Appbrew, now contributes 40% to the brand's direct-to-consumer sales.

FREAKINS

Manish Mishra

Head of Growth