Case Study: Home Essentials boosts app conversions and retention with Appbrew

Home Essentials’ Journey from Quick Browses to Deeper Customer Relationships

Home Essentials, a direct-to-consumer homeware brand, struggled with low website engagement, modest conversion rates, and poor customer retention. To address this, they partnered with the vendor Appbrew to transform their mobile app into a more effective channel for driving loyalty.

Appbrew implemented a new mobile app featuring interactive video commerce, category-first navigation, and urgency-driven merchandising designed to encourage exploration. This solution led to significant results, including a 36% higher average order value on the app versus the web, a conversion rate increase to 2.6%, and a dramatic improvement in Day 30 retention to 4.2%. By leveraging Appbrew's platform, Home Essentials successfully made its app the central driver of customer engagement and revenue growth.

Home Essentials

Tanishq Jain

Co-Founder