Case Study: ZEDGE achieves 38% increase in in-app conversions with AppBoy

Leading Mobile Personalization App, Zedge, Increased In-App Conversions By 38%

ZEDGE is a mobile personalization platform that lets users download free ringtones, wallpapers, app icons and notification sounds, and has amassed nearly 200 million installs. The company sought a marketing automation approach to boost engagement, reduce churn and drive recurring usage among Android users.

Using Appboy, ZEDGE sent millions of targeted push notifications—re‑engagement messages to inactive users, trigger‑based prompts to cross‑promote content types, and event‑based campaigns tied to holidays and major events. The program achieved a 20% average open rate and a 38% increase in in‑app conversions versus a control group.

Zedge