Case Study: Urban Outfitters achieves 75% higher conversions and 146% more revenue with AppBoy

How Urban Outfitters Reaches The Right Users With The Right Message

Urban Outfitters, a youth‑focused retail brand selling apparel and lifestyle goods via web, app and hundreds of stores, needed a better way to connect mobile outreach with real‑world customer behavior. As mobile activity blurred with offline actions, the challenge was to deliver more relevant, timely messages that reflected users’ real‑life interests and movements.

By integrating Appboy with location platform PlaceIQ, Urban Outfitters built dynamic audience filters based on real‑world location data and paired them with emoji‑rich push notifications, deep links, conversion tracking and A/B message testing. Targeting (for example, party‑dress promos to women who frequent nightlife spots) drove a 75% lift in conversions and a 146% increase in average revenue per recipient, while delivering more relevant offers to customers.

Urban Outfitters