Case Study: TextPlus achieves a 15% increase in second- and third-day retention with AppBoy

How Textplus Uses Multichannel Onboarding Campaigns to Hold onto More Users

textPlus is a telecommunications app that enables affordable peer-to-peer talk, text, and content sharing on iOS and Android. Facing stagnant downloads and rising customer-acquisition costs, the company needed to improve early user retention and turn first-time downloads into habitual use.

textPlus ran a targeted multichannel onboarding campaign via Appboy—using in-app messages, News Feed Cards, a welcome email, and a day‑after push—while segmenting exclusively for new users. The campaign boosted second- and third-day retention by 15%, improving initial user guidance and supporting stronger long‑term engagement.

TextPlus