Case Study: Saucey achieves 25% faster second purchases with AppBoy conversion tracking

How Saucey Sends More Impactful Messages With Conversion Tracking

Saucey is a Southern California on-demand alcohol delivery brand that leverages mobile-first marketing to improve shopping and delivery experiences. Their challenge was encouraging one-time customers to make a second purchase more consistently and measuring which messages actually drove those conversions.

Using Appboy’s automated audience segmentation and conversion tracking, Saucey targeted promotional emails to users who hadn’t yet made a second purchase and tracked the campaign’s impact. Recipients made their second purchase 25% sooner than non-recipients, enabling more relevant messaging and providing measurable insights to optimize future campaigns.

Saucey