Case Study: Metro UK achieves 15.25% unique click-through rate on native ads with AppBoy News Feed Cards

How Metro Seamlessly Drives Reader Engagement Using Native Advertising

Metro, a London‑based news brand serving commuters with brief, engaging coverage across print and mobile (iOS and Android), needed a simpler way to create in‑app native advertisements that would drive reader engagement without heavy development overhead or intrusiveness.

Using Appboy’s News Feed Cards and automated audience segmentation, Metro marketers could build highly visual, targeted native ads from the dashboard without developer help. The campaign delivered native ads into the app’s Top Picks in an unobtrusive way and achieved a 15.25% unique click‑through rate (versus a 5.7% average for traditional interstitials), increasing advertiser value while preserving a better user experience.

Metro UK