Case Study: Ibotta achieves 107% increase in new user activation with AppBoy

How Ibotta Uses Smart Testing To Activate And Engage New Customers

Ibotta, the mobile rebates app with nearly 20 million downloads, faced a common growth challenge: turning new installs into engaged, retained users. The company needed an onboarding flow that effectively welcomed and educated customers across channels so new users would activate and continue using the app.

Ibotta used the Appboy platform to run coordinated multivariate tests across push, in-app, and email—testing 97 elements across new-user cohorts—while leveraging real-time data, trigger and exception logic, and rich creative to deliver timely, relevant messages. The optimized welcome campaigns lifted message open rates by 43% and increased new-user activation by 107%, helping users get up and running faster and improving long-term engagement.

Ibotta