Case Study: EPIX achieves an 800% increase in hourly app sessions with AppBoy push notifications

How Epix Keeps Viewers Informed About High-Interest Content

EPIX, a premium entertainment brand delivering movies, documentaries and specials across cable, mobile and streaming platforms, needed a better way to keep viewers informed about high-interest, time-sensitive programming so audiences would know what's new, popular, and when shows were airing.

EPIX used Appboy to send rich-image push notifications scheduled by recipient time zone, combining eye-catching visuals with precise, time-based delivery. The campaign drove an 800% day-over-day increase in app sessions per hour and hourly session rates up to 300% higher in the week after a premiere, helping users catch new programming like the "Road to the NHL Winter Classic" series.

EPIX