Case Study: Dots achieves 33% revenue growth and 25% higher LTV with Appboy

How Dots Uses Targeted In-App Messages To Boost Revenue and Increase User LTV

Dots, a New York–based creator of vividly visual mobile games for iOS and Android, faced the common challenge of converting strong player engagement into sustainable revenue and higher lifetime value (LTV). They needed a way to target non-paying and occasional-paying players with offers that would convert without degrading the player experience.

Using the Appboy platform, Dots deployed nuanced audience segmentation, tracked in-app purchase events and conversions, and used deep links to send players directly to relevant offers. Targeted, personalized in‑app messages and optimized pricing for promo packs increased average LTV by 25% and total revenue by 33%, while reducing irrelevant messaging and improving the overall user experience.

Dots