Case Study: Anthropologie achieves a 10% boost in sessions per hour with AppBoy in-app messaging

How Anthropologie Increases User Sessions With Smart Customer Messaging

Anthropologie, a Philadelphia-based retailer of women’s apparel, accessories and home goods, needed a way to make customers aware of promotions and let them act on those offers quickly within its iOS app. The challenge was driving awareness and seamless movement from promotion to purchase—especially on weekdays when app usage is typically lower.

Anthropologie used Appboy-powered in-app messages that appeared at the bottom of the screen and dynamic deep links that landed users directly on the relevant collection pages. The approach boosted sessions per hour by over 10% versus average (notably on a Tuesday) while delivering clear, unobtrusive promotion alerts and a faster, smoother shopping experience for users.

Anthropologie