Case Study: 1-800-Flowers.com achieves 350% higher abandoned-cart conversions with AppBoy

How 1-800-Flowers.Com Drives Cart Abandoning Customers To Purchase

1-800-FLOWERS.COM, a leading floral and gourmet retailer, faced the common e‑commerce problem of high shopping cart abandonment (industry average ~69%), which meant lost revenue and missed customer relationships. They needed a way to re-engage app users who got close to purchase but left before checking out.

Using Appboy-powered push notifications, the team segmented users who abandoned carts, ran A/B tests, and sent a targeted 15% promo code 30 minutes after abandonment. The campaign lifted abandoned-cart conversions to roughly 350% above the e‑commerce email benchmark (3–4% average) during the three-month activation and drove an additional ~5% conversion gain through personalized messaging around Valentine’s Day, while giving customers a timely discount.

1800 flowers.com