Case Study: Delivery Hero achieves 85% conversion uplift and stronger retention with Appboy

Delivery Hero Delivers Customers the Easiest Way to their Favourite Food with Appboy

Delivery Hero, founded in 2011 and based in Berlin, is a global leader in on‑demand food delivery, processing 12 million orders a month across 200,000 restaurants in 34 markets on iOS and Android. With rising user‑acquisition costs, the company’s primary challenge was retaining customers and keeping them ordering regularly.

Using Appboy, Delivery Hero built onboarding flows, multichannel campaigns (in‑app, news feed cards, push), hyper‑personalized messaging (city + weather), rapid A/B testing and gamified loyalty, then iterated quickly. The results included an 85% conversion uplift from multichannel campaigns, a 30.9% lift from personalization, a 20x conversion uplift by messaging cart abandoners within 30 minutes, and substantially better retention among highly engaged users.

Delivery Hero