Case Study: ZeniΘ Modernizes Sales and Reduces Order Errors with Apparound

The use of Apparound for an holistic selling process to increase seller productivity

ZeniΘ, a leading integrated energy supplier in Greece, needed a technology partner to modernize and unify its sales processes across the network. The company wanted to automate price and discount rules, synchronize departments, and improve sales efficiency and customer lifetime value. Apparound provided the digital sales capabilities, integrated with Microsoft Dynamics CRM, to support this transformation.

With Apparound, ZeniΘ digitized its end-to-end sales process for both partner agents and internal back office teams, enabling order generation and pipeline management from a single interface, online and offline. The solution improved sales effectiveness, dramatically reduced the time to capture application forms and orders, eliminated data entry errors, reduced time-to-activation, and cut failed orders and rework, helping ZeniΘ modernize its sales strategy and boost overall business performance.

ZeniΘ

Alexandros Vasileiadis

Project Owner