Case Study: Metamer achieves faster response times with Apparound

Metamer - Customer Case Study

Metamer, an Italian energy and utilities provider founded in 1980, needed to adapt its sales model during the Covid-19 pandemic and prepare for the shift to the free market. With traditional in-person and point-of-sale selling disrupted, the company sought a more digital, customer-tailored approach to continue supporting private and business customers. Apparound helped address this challenge with a sales solution integrated into Salesforce CRM.

Apparound enabled Metamer to create customized offers, support electronic signatures, and move to a paperless sales process. The results included a 95% reduction in printing costs, a 50% faster response time, and a 20% improvement in efficiency thanks to lower integration costs and streamlined operations.

Metamer

Diego Villamagna

IT & CRM Manager