Case Study: Supercell achieves long-term profitable user acquisition for Clash of Clans with AppAgent

Supercell drives profitable UA at scale with AppAgent’s 500+ creatives for Clash of Clans

Supercell, the developer of the legendary mobile game Clash of Clans, faced the challenge of driving user acquisition for their 14-year-old title. They needed to produce high-performing ad and store creatives to overcome creative fatigue and prove the game could still run profitable user acquisition campaigns at scale. They engaged the vendor AppAgent for its creative strategy and production services.

AppAgent implemented a solution that began with a comprehensive competition analysis and the development of a proprietary creative strategy canvas. A key part of their approach was hiring an experienced Clan leader to ensure 100% authenticity in the ads. The vendor delivered over 500 original ads and 3,000 video exports. As a result, the ads became long-term best performers, unlocking significant spend on Facebook, Instagram, and Google Ads and driving tangible growth for Supercell.

Supercell