Case Study: Star Stable Online doubles iOS conversion rate with AppAgent

Star Stable Online boosts iOS conversion rate by 54% with AppAgent

Star Stable Online, a popular horse adventure game, faced the challenge of improving its App Store conversion rate to attract a new mobile audience for its iOS app. They partnered with the mobile growth agency AppAgent for App Store Optimization (ASO) services to enhance their store visuals and metadata while staying true to their established brand.

AppAgent implemented a strategic ASO plan involving extensive market research and a continuous testing framework. Over six months, they ran approximately thirty tests on creative assets and optimized metadata, including securing top rankings for high-volume keywords. This work resulted in a 54% increase in the iOS conversion rate in the United States and a 50% uplift in Browse conversion, successfully doubling down on the game's mobile performance.

Star Stable Online