Case Study: Solid Clouds achieves stronger UA performance for Starborne: Frontiers with AppAgent and AppSampo

Solid Clouds boosts D7 ROAS to 30% with AppAgent

Solid Clouds, a renowned Icelandic publisher, faced the challenge of translating their deep PC space strategy game, Starborne: Frontiers, into a compelling mobile experience for a highly competitive market. They partnered with AppAgent for creative strategy and production to develop user acquisition assets that would highlight the game's key selling points while maintaining its "PC-game feel" for a hardcore strategy audience.

AppAgent implemented a solution by shifting from casual mobile creatives to a story-driven, "Space Cowboy" style inspired by PC and console games like Destiny and Helldivers. This new creative strategy resonated with the target audience, yielding a 14% creative win rate, with the best assets achieving a 2.4x IPM above category benchmarks and contributing to a 30% return on ad spend at day seven through efficient campaign execution.

Solid Clouds