Case Study: Pocket Paws achieves ~45% ROAS uplift and 8× organic install growth with AppAgent

Pocket Paws boosts ROAS ~45% with AppAgent

Pocket Paws, a cozy game for dog lovers published by Landmark Games, partnered with AppAgent to address its growth challenges. Following its launch, the game had promising potential but lacked a structured system for scalable and profitable user acquisition. Their specific challenges included scaling spend without compromising ROAS, identifying repeatable creative concepts, reducing reliance on a limited number of advertising channels, and improving app store conversion rates.

AppAgent implemented a connected growth system focusing on creative strategy, UA scaling, and ASO. They identified a winning creative formula centered on breeding and collecting dogs, which significantly reduced CPI. This allowed them to scale Meta spend by 4.5x and overall UA spend by ~3x while achieving a ~45% ROAS uplift. They also diversified into new channels and optimized the app store presence, which led to an 8x growth in organic installs and a #1 ranking for the competitive keyword "dog games".

Pocket Paws